THE INFLUENCE OF ORGANIZATIONAL IDENTITY ON TEACHERS' EVALUATION OF THE UNIVERSITY’S CORPORATE CULTURE

Abstract

 The aim of the study is to establish the interconnection between the organizational identity of university teachers and the ideas’ peculiarities about the higher education institution’s corporate culture.

Methods. The paradigmatic approach to the study of corporate culture by L. Constantine is the basis of empirical research. The method consists of 25 blocks, each of them is a statement with four possible answers, which describe four organizational models (paradigms) – closed, random, open, synchronous. To study organizational identity, the method "Who I Am" by M. Kuhn-M.McPartland has been applied. For the quantitative evaluation, the indicators of relevance, significance, and valency are taken into account.

Results and conclusions. It has been defined that the corporate culture is a multidimensional and multilevel phenomenon, under influence of which the employees' organizational identity is formed according to the organization’s goals, values, mission, which contributes to the adoption of norms, traditions, rules of behavior and relationships.

It has been found that, according to the teachers’ opinions, the type of corporate culture is mostly closed with a high formalization level of relations between all subjects of the educational process. At the same time, according to the evaluation of the corporate culture’s desired state, the teachers' aspiration to work in a university environment with an open corporate culture has been fixated. In both actual and desired assessments, the teachers prefer hierarchical formal relationships when evaluating the management style, university leader, goals, assessment criteria for the teachers' work, decision making in uncertain situations, conflict resolution style. It has been indicated that the significance and positive valency of organizational identity, which the teachers' sample has, correlate with the organizational culture perception according to the open model, which indicates a more successful adoption of the university community's values in an open partnership environment.

The perspectives for further research are to conduct a comparative analysis with the peculiarities of the student youth's ideas of the university's corporate culture.